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Voya likes to order one-off campaigns and that means we get to have a lot of fun as creatives on the account.  

 

With Orange-Aid, we really wanted to take the sweat-inducing fear out of financial terms and help normalize retirement for everyone. We wanted people to start taking that shit seriously. Because the saying is true: It’s never too early to start thinking about retirement. 

 

Creative Director: Rich Cutter
Writer/Director: John Macaluso
Art Director: Linda Fung

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