JOHN MACALUSO
Writer/Filmmaker/Best Friend
SELLING THE MERC WITH A MOUTH ON SOCIAL
If I said we had some brilliant underlying strategy here, I'd be lying. We just did what the fans wanted: We let them hear from their favorite anti-hero. And we let Deadpool do what Deadpool does, unleashing him in all his fury on the poor, unsuspecting internet.
Fox couldn't pay for a Deadpool 2 Super bowl ad so the Merc with a Mouth was forced to run commentary on the whole game... Poor guy. I probably wrote 100+ tweets ahead of time to prep. Below are some of the ones that made it.
Press Coverage: IGN, Vanity Fair, IndieWire, Deadline, SlashFilm, Entertainment Weekly, Hollywood Reporter, The Nerdist
PETER W. JOINS SOCIAL MEDIA
Peter's Twitter and LinkedIn accounts were fun to create. Working with the filmmakers, we rounded out Peter's character, giving him a backstory, hobbies and a questionably loyal, super-hot wife named Susan.
Press Coverage: PR Week, Hollywood Reporter, Men's Health, Mashable, SlashFilm, io9, PR Week #2, Screen Rant,
Hollywood Reporter #2, SyFy Wire, Mashable #2, Comicbook.com, Uproxx
EVERGREEN TWEETS, CINEMAGRAPHS AND COUNTDOWNS, "OH MY!"
And of course, we continued to pepper our followers on each platform with a daily dose of Deadpool 2-flavored content to keep them engaged and excited.