Strayer University wanted a disruptive campaign for their MBA program, so my partner and I gave them just that. What started as a shot at the stuffy, white guy in a suit with the tagline "The Businessman is Dead" was softened a bit and transformed into a fun hidden camera campaign featuring annoying Businessmannequins spouting stupid buzzwords. The entire campaign tested very well, but was ultimately shelved for celebrity contract. Below you'll some unfinished goodies like a TV spot, YouTube pre-roll and a hidden camera social activation.

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