01 CULTURALLY RELEVANT

How I help big brands behave like actual human beings.

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SUBWAY

X EAT.LEARN.PLAY.

"Give back" like an absolute boss.

DENNY'S

X

ANIMAL CROSSING

Help a Diner navigate a

global pandemic.

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STRAYER U

X

THE MODERN MBA

Kill the businessmannequins

of the corporate world

for good.

02 AUDIENCE-FOCUSED

How I help brands navigate crowded categories, and get to the literal heart of the problem.

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EMPOWER

COOKING ENTHUSIASTS

TO EXPRESS THEMSELVES

Giving story to a brand-new color

from Le Creuset.

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GIVE MOM A

"SAFE SPACE"

FROM SH*TTY VACATIONS

Showing beachgoers a getaway where

they can truly get away.

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CURE THE DEPRESSING

FEAR OF

GETTING OLDER

Proving retirement isn't scary and

it's actually kinda sick.

03 INSIGHT-INSPIRED

How I use insight and data to create content that's audience-driven n' thumb-stopping (and all the other content-creation-adjectives SEO bots wanna see).

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GEN Z

HATES TALKING

TO PEOPLE

How we trained an entire generation of sandwich artists and customers to enjoy a new menu.

MOVIEGOERS NEED

A HERO THEY CAN RELATE TO.

How we discovered a secret star, lurking in the shadows.

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THE SUN IS LEGIT BAD FOR YOU.

How we made MoonPie the focus during

the longest day of the year.

Another F***ing Interview: The Game

Navigate the world of high-stakes creative recruiting.

Meet me.

Try not to get eaten.

. . .

. . . . . .

. . . . . . .

LOG_02: EXPERIMENTAL NARRATIVE // BRANCHING LOGIC

LOAD GAME

JOHN MACALUSO
Narrative Writer
Creative Strategist
Bestest Friend

01 CULTURALLY RELEVANT

How I help big brands behave like actual human beings.

02 AUDIENCE-FOCUSED

How I help brands navigate crowded categories, and get to the literal heart of the problem.

03 INSIGHT-INSPIRED

How I use insight and data to create content that's audience-driven n' thumb-stopping (and all the other content-creation-adjectives SEO bots wanna see).

Another F***ing Interview: The Game

CONTACT

01 CULTURALLY RELEVANT

How I help big brands behave like actual human beings.

02 AUDIENCE-FOCUSED

How I help brands navigate crowded categories, and get to the literal heart of the problem.

03 INSIGHT-INSPIRED

How I use insight and data to create content that's audience-driven n' thumb-stopping (and all the other content-creation-adjectives SEO bots wanna see).

Another F***ing Interview: The Game ​​

Another F***ing Interview: The Game